BRAND IDENTITY GUIDE
Built for wildly capable,
neurodiverse students.
THE H.E.A.R.T. CENTER
Education
Through
Recreation
THE BELIEF
Every student
can and wants
to learn.
HOW WE SHOW UP
Warm.
Capable.
Alive.
We see the person.
We take their
learning seriously.
We make room for
movement and curiosity.
OUR PURPOSE
A microschool where neurodiverse students build academics, confidence, independence, and life skills through horses, purposeful movement, and real responsibility.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 02
THE PRIMARY LOGO
Recognition starts here
Use the complete tree, horse, heart, and ribbon together whenever the brand introduces itself.
SPACE
Keep clear space equal to at least one fifth of the logo’s width on every side.
SIZE & BACKGROUND
Use white, Soft Cream or Warm Neutral behind the logo. At small sizes, pair the mark with the readable school name.
The supplied logo is an 876 × 705 transparent PNG. Request the original vector for signage or embroidery.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 03
THE LOGO IN USE
One identity. Room to breathe.
Preserve the original
Keep the tree, horse, heart, and ribbon together.
Give it space
Leave clear space of at least one fifth of its width.
Choose a light field
Preserve the colors and proportions. Check the fine detail at final size.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 04
COLOR PALETTE
Light foundations. Color with purpose.
White
#FFFFFF
Open space
Warm Neutral
#F5F3EE
Quiet foundation
Soft Cream
#F0EEDD
Warm brand field
Deep Navy
#101B2A
Headlines and actions
Charcoal
#303945
Reading text
Heart Green
#49AE79
Ground
Heart Blush
#F3C5BB
Engage
Sunshine
#F4CF6A
Grow
Open Sky
#B9D8D4
Story and openness
Trail Orange
#D98547
Small accents
Use one or two accent blocks with a light foundation. Keep lettering navy or charcoal.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 05
COLOR IN USE
Calm space. Confident contrast.
Wildly capable.
White on dark • use sparingly
Room to grow.
Deep Navy on Open Sky
A person to know.
Deep Navy on Heart Blush
Learning in motion.
Deep Navy on Sunshine
Give each layout one clear message, one real moment, and two color blocks at most. Use charcoal for reading; keep dark fields small.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 06
TYPOGRAPHY
Lora
Warm, intelligent, curious.
DISPLAY
Lora Medium
Short, expressive brand statements
One focal headline per layout
Nunito Sans
Clear. Capable. Easy to trust.
BODY
Nunito Sans Regular for reading
Semibold for practical headings
Clear labels and one next step
ACCENT
Education and Recreation stay equal.
Through can be smaller and italic.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 07
Education
Through
Recreation
THE VOICE
Your child
is a person
to know.
We speak with warmth, clarity, and an unshakable belief in the student.
WORDS WITH A JOB TO DO
Lead with ability
“Built for wildly capable, neurodiverse students.”
Make the learning tangible
Name the horses, movement, meaningful academics, and real responsibility.
Give parents one next step
“Schedule a tour.”
“Let’s talk about your student.”
Keep language respectful. Describe specific learning experiences and support without promising outcomes.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 08
PHOTOGRAPHY
The work. The connection. The joy.
Learning
in action.
Eye-level perspective.
Natural light and honest color.
Hands doing meaningful work.
Room for the student’s personality.
For publication, use permission-cleared photographs of the actual program. Images in this guide come from the supplied website.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 09
OUR LEARNING MODEL
Ground. Engage. Grow.
01
Ground
Regulation before
expectation.
02
Engage
Learning that
moves with them.
03
Grow
Independence
through real experience.
Use these color assignments consistently in parent guides, presentations, social posts, and program materials.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 10
BRAND APPLICATIONS
Real moments. Recognizably HEART.
Learning,
in real life.
Every student
can and wants
to learn.
Come see
learning
in action.
Story + evidence
Show a real learning moment. Name what the student chose, tried, or contributed.
Belief + space
Give one clear belief room to breathe. Keep the original logo visible.
Invitation + action
A warm invitation, confirmed details, and one clear way to respond.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 11
YOUR HANDOFF
Make a copy. Make it yours.
01
Choose the right master
Open Edit in Canva in your Brand OS.
13 designs / 42 pages, organized by use.
02
Add a real HEART moment
Keep the fonts, colors and logo. Replace
all bracketed prompts and add your details.
03
Check the finished piece
Read at final size. Check every photo crop,
date, permission and destination link.
CHOOSE THE OUTPUT
Social / ads
Export a PNG at the template size.
School / business
Export a PDF. Review every page.
Email
Rebuild live text and links in your
email platform, then send a test.
Current masters and downloads: heart.brandboxstudios.com • Fonts: page 7 • Colors: page 5
Account Brand Kit settings are separate from these styled masters. The original PNG logo is included.
THE H.E.A.R.T. CENTER
BRAND IDENTITY / 12